Is eFusjon Just A Pyramid Scheme?
Wednesday, July 1st, 2009Let’s get right to the answer here, is it a pyramid scheme or not? No, it’s not. But it is important to understand why it’s not.
I thought I would hear a lot more talk about this issue, but to my surprise I haven’t really heard that much about it. Nonetheless, I know there are people out there who may be wondering so I figured I would address it here anyway.
I got started in network marketing about 3 1/2 years ago. I had never done one previous to that and aside from an Amway meeting someone dragged me to when I was a 17 year old junior in high school, I had never even heard of the industry. I never knew anyone who had done a network nor been successful at it.
I got involved in the first place because my boss was a jerk and had a lot of control over my life. I needed a way out of that situation. When I met someone making some pretty significant money in a relatively short amount of time it caught my attention. I jumped at the opportunity.
The idea was simple. Sign up to purchase this product automatically every month, consume the product and then share it with your friends and family and have them replicate the process. Repeat it over and over and build a big organization of people who do this and you make a little bit from everyone’s monthly purchase. Well I did, and it grew to almost 10,000 people in the last 3 1/2 years. My life was completely transformed. No more suit and tie! I quit my job after 8 months and then ultimately quit selling insurance entirely after I had hit $5,000/week a little after a year.
Now, since I had never been exposed to network marketing or anyone who did it, I didn’t have any defenses up when I was introduced to it. However, over time I realized that other people in my group were running into prospects who would comment, “Oh that’s one of those pyramid schemes”.
After a while I began to wonder, Am I IN a pyramid scheme and I don’t even know it?. I didn’t even know what it was, but it didn’t sound good! So here’s what I did:
I went on wikipedia.org and looked up what a pyramid scheme is. I found out there are two defining characteristics.
1. There’s no product at all. Just a structure of people in place in which compensation comes from sign ups into the structure, not from promoting a legitimate product.
2. You can’t make more money than the people above you in the structure.
In eFusjon, same as the other company I was involved with, they have a highly valuable product in an exploding product category.
Also, in eFusjon, if you work your business and the person that sponsors you does not, you will likely end up making more money than them.
Interestingly, the network marketing industry (to which eFusjon belongs), is one of the fastest growing areas of the U.S. economy today. Just think about it for a second, people are disenchanted with corporate America today, most are now awakened to the reality of the lack of any real job security like we used to dream about, and simultaneously, today it’s possible for a stay at home mom or dad to build a home based business with the same level of technology and ability to communicate as any of the top corporations.
Multi-level marketing is becoming more mainstream every year and eFusjon is transforming the industry single-handedly with it’s revolutionary marketing approach that is merging good old word of mouth advertising with the viral factor of social networking online.
So is eFusjon a pyramid scheme. My conclusion is no. But is it possibly the greatest opportunity you and I may ever see in our lifetimes? Maybe.