Find a Niche, Not a Job!
People often seek my advice, looking for ways to improve the economies of poorer areas and develop business solutions that benefit the entire community. Yet for all their good intentions, they rarely understand the difference between a job and a business.
A business is where the owner has unlimited potential for profit and a job is where a person trades his precious time for a prescribed amount of money. So when people in a community start talking about wooing a company to bring jobs to their town, they are really just asking for a way to trade their time (a priceless commodity) for a flat rate (a common commodity that will meet short term needs).
If you want to transform a community’s economy, teach them to think like entrepreneurs. Show them how they can find a niche for their business, discover the needs of their potential customers, and meet those needs - all while making amazing profits with their business.
Here’s where you come in. You can teach them to think like entrepreneurs.
Really, you can. Start with the niche you know best, your own customers. Help them to learn more and earn more, and they will become loyal long-term clients. From there, share the word with your friends, your church, and more. Like ripples on a pond, the word will spread until you have taught the whole town to make amazing profits in their business.
It takes time, of course. Offer free courses and other great information to your customers. Jesus Christ is the Lord of all, of your heart and your business. Spread the word, and everyone will reap the rewards.
Search out special-interest groups on the internet, as this will help you find internet niche markets. Use the tools on www.surveymonkey.com to create and distribute a survey to help you discover what customers in each group really want. Using that information, look for affiliate programs associated with that niche.
You will find more products to fill that need than you can shake a stick at! Put up a web page with those products and add some “buy it” buttons, invite that group to your web site and then collect their emails so you can tell them more about their niche every week.
Will they mind getting your emails? Of course not! They are a part of a group that has a specific interest and you are telling them about that interest!
Tags: Home Business